Google Analytics is a very powerful tool that has many features which can be used for deep diving into for data and analytics. In this post, I discuss about:
- Different options of choosing the date range for getting the data,
- The different Metrics available
- High level data points on the main reporting page
Choosing Date Range
Metric is a measurement. Metrics appear as columns or are in the graph. The different metrics available in Google Analytics are visits, % new visits, average visit duration, bounce rate, pages per visit, pageviews, unique visitors, visits
Overview Data Points
- Visit: The total number of visits during a time period. This includes people who might have visited the website earlier. Visit is a period of interaction between a browser and a website. Closing the browser or staying inactive for 30 minutes ends the visit. Counts the total visits during the time period.
- Unique Visitors: New visitors that have not visited the website earlier. Visitors are identified by a Google Analytics visitor cookie which is combination of a visitor id and time of visit.
- Pageviews: Total number of pages viewed on the website
- Pages per Visit: The number of pages that are viewed during a single visit
- Avg. Visit Duration: The average amount of time that is spent on the website.
- Bounce Rate: Bounce Rate represents the percentage of visitors who enter the site and leave rather than continuing to visit other pages on the site. Bounce rates is not relevant for blogging sites as folks usually read only a single page (post) and then leave the site.
- New Visitor: New visitors are those visitors who visit the site the first time during the given time range
- Returning Visitor: Visitors who have visited your website earlier
On the main page, you also have high level information about Demographics (Language, Country, City), System (Browser, Operating System, Service Provider), Mobile (Operating System, Service Provider, Screen Resolution)