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adCenter Certification – Microsoft adCenter Budget and Billing

This blog covers the chapter “Microsoft adCenter Budget and Billing”
The topics included in this post are:

  • adCenter Budgeting
  • adCenter Bidding
  • adCenter Billing


adCenter Budgeting

clip_image002 clip_image004 Daily Standard budget option

  • Daily budget is smoothed throughout the day
  • Can help lessen the impact of a sudden or unexpected increase in clicks
  • Daily budget is a target

Daily Accelerated budget option

  • Daily budget is spent as quickly as clicks arrive, until it is depleted
  • If daily budget limit is reached, ads will not serve for the remainder of that day

Monthly budget option

  • Monthly budget is spent as quickly as clicks arrive, until it is depleted
  • If monthly budget limit is reached, ads will not serve for the remainder of that month

Choosing the appropriate match option clip_image006 Summary

  • Choose Daily budget to divide your daily budget across the day
  • Choose Daily Accelerated to spend your daily budget as quickly as clicks arrive
  • Choose Monthly if you don’t anticipate changing your budget frequently
  • Visit the pricing page to make any changes to your campaign budget or keyword bids



adCenter Bidding

Bid versus budget: Keyword Bid affects the position the ad is displayed. Monthly or daily budget affect the clicks on the ads clip_image008 clip_image009 clip_image011

adCenter Billing

Credit cards are charged once a month or when credit limit assigned to your account











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