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Search Engine Optimization explained from a small business owner point of view

Many of my friends with small businesses tell me that they want their site to be Search Engine Optimizaed (SEO) enabled. Out of curiosity when I ask them what they mean about it, I hear different thoughts around it: 
  • More visitors to their sites
  • Convert visitors to customers (by selling products or services)
  • Improve the engagement of visitors on their site (spend more time on their site)
  • Be recognized on the internet for the product or services they provide
 
Always have a goal in mind about why you want your website to be SEO enabled. This will help in driving your energies and efforts toward it. Other things that you need to think about is how much time do you (or somebody else) want to spend on the efforts, how much money do you want to spend, how much information are you ready to share about your product or service.





Why is SEO important?

SEO (Search Engine Optimization) is important because that is the way websites, virtual people and content are recognizable in the internet.
 
Let us imagine you own a beautiful home in the middle of mountains, rivers and greenery with little or no roads to it. One of your friends also has a beautiful home in a similar area but he has ensured to build roads, directions and information to his home.
 
If you both were to have visitors, which house would be easier to locate and appreciate by the visitors? Without doubt the one that has information, roads and directions to it.
A beautiful home is important (A website with great content, awesome design and layout, beautiful colors)

If your home has no road to it, how do you expect people to find it (A website with more links is easier to reach by visitors)
If information about your home is not easily available from the main road (sites with a lot of links), visitors will find it difficult to reach your home and would prefer to visit your friend’s home (remember to include meta tags and alt attributes to your site and its images)

Best practices for SEO

  • When you create pages, make the content on the pages for your users. The more people like the content on your site, the better your site will become in SEO
  • All sites should have clear hierarchy and text links. Make sure that every page is reachable from a static text link
  • Make sure your tag and ALT attributes are descriptive and accurate</span></li> <li><span>Use keywords to create descriptive, human friendly URL’s. </span></li> <li><span>Provide one version of a URL to reach a document, using 301 redirects or rel=canonical element to address duplicate content</span></li> <li><span>Don’t put text you want indexed inside images</span></li> </ul> <div> </div> <h3> <div>What is your website about? What are your users looking for?</div> </h3> <ul> <li><span>Performing an action – Doing an ecommerce transaction, watching a movie</span></li> <li><span>Information gathering – Searching for information like programming questions, holiday destination</span></li> <li><span>Reaching a destination – Seeking an online destination like Facebook.com, Microsoft.com</span></li> </ul> <div>  </div> <h3> <div>Position on Search Results page</div> </h3> <ul> <li><span>If your page shows up in position 1, on Google receive an average of 18.2% click through traffic and on Bing receive an average of 9.66% click through traffic</span></li> <li><span>The second position on Google receives a 10.1% followed by 7.2% in the third position</span></li> </ul> <div> </div> <h3> <div>Issues with websites</div> </h3> <ul> <li><span>Search engines cannot index content behind a login/cms system</span></li> <li><span>Poor link structures lead to failure of search engines indexing pages that are not reachable</span></li> <li><span>Images/Videos/audio/plug-in format are difficult for search engines to parse</span></li> <li><span>SEO is not just about getting the best website up. It is about making it more discoverable</span></li> </ul> <p></span></p> <div style="padding-top:5px;padding-right:0px;padding-bottom:5px;padding-left:0px;;" class="linksalpha_widget"> <iframe style="height:25px !important; border:0px solid gray !important; overflow:hidden !important; width:550px !important;" frameborder="0" scrolling="no" allowTransparency="true" src="http://www.linksalpha.com/social?blog=Urmila+Singhal%26%23039%3Bs+Blog&link=http%3A%2F%2Fwww.urmilasinghal.com%2Fseo%2Fsearch-engine-optimization-explained-from-a-small-business-owner-point-of-view%2F&title=Search+Engine+Optimization+explained+from+a+small+business+owner+point+of+view&desc=Many+of+my+friends+with+small+businesses+tell+me+that+they+want+their+site+to+be+Search+Engine+Optimizaed+%28SEO%29+enabled.+Out+of+curiosity+when+I+ask+them+what+they+mean+about+it%2C+I+hear+different+thoughts+around+it%3A%C2%A0More+visitors+to+their+sitesConvert+visitors+to+customers+%28by+selling+products+or&fc=333333&fs=arial&fblname=like&fblref=facebook&fbllang=en_US&fblshow=0&fbsbutton=1&fbsctr=1&fbslang=en&fbsendbutton=0&twbutton=1&twlang=en&twmention=&twrelated1=&twrelated2=&twctr=1&lnkdshow=show&lnkdctr=1&buzzbutton=0&buzzlang=en&buzzctr=0&diggbutton=1&diggctr=1&stblbutton=1&stblctr=1&g1button=1&g1ctr=1&g1lang=en-US"> </iframe> </div> <div class="divider"></div> <div class="postmetadata"> <span> On September 7, 2012 </span>   /   <span><a href="http://www.urmilasinghal.com/category/seo/" title="View all posts in SEO" rel="category tag">SEO</a></span>   /   <a href="http://www.urmilasinghal.com/seo/search-engine-optimization-explained-from-a-small-business-owner-point-of-view/#comments" title="Comment on Search Engine Optimization explained from a small business owner point of view">15 Comments</a> </div> <div class="divider"></div> </div> </div> <!-- You can start editing here. --> <h5 id="comments">15 Comments</h5> <div class="clear"></div> <ol class="commentlist"> <li class="comment even thread-even depth-1" id="li-comment-203"> <div id="comment-203"> <div class="comment-meta vcard pngfix"> <div class="avatar-wrapper"> <img alt='' src='http://0.gravatar.com/avatar/41dc3e007986c35dc46763689fa93174?s=52&d=http%3A%2F%2Fwww.urmilasinghal.com%2Fwp-content%2Fthemes%2Fu-design%2Fstyles%2Fcommon-images%2Fmystery-man.jpg%3Fs%3D52&r=G' class='avatar avatar-52 photo' height='52' width='52' /> </div> <div class="commentmetadata"> <div class="author"><span></span><a href='http://www.blogger.com/profile/18281313585647610911' rel='external nofollow' class='url'>Andrew Parksons</a></div> <span class="time">1:34 am</span> on <a href="#comment-203" title="">September 20, 2012</a> </div> </div> <div class="commenttext"> <p>You really have to set your goals before you engage in SEO. This goal will keep you guided through your walks to the complication of SEO and the frustrations it may initially cause. With a goal in mind, it allows you to be more proactive and do whatever it takes to capture it. Besides, SEO is not just about ranking first page on Google, so your website is there when they search for your keywords, but it is also about what you can do to keep them coming back for more, or even help your customers remember you in times when they seem to forget your brand and will just have to look it up through search engines. </p> <p>Andrew <br />iJobAsia.com – <a href="http://www.ijobasia.com/seo.html" rel="nofollow">SEO company Miami</a></p> <div class="reply"> <a class='comment-reply-link' href='/seo/search-engine-optimization-explained-from-a-small-business-owner-point-of-view/?replytocom=203#respond' onclick='return addComment.moveForm("comment-203", "203", "respond", "1220")'>Reply</a> </div> </div> </div> </li> <li class="comment odd alt thread-odd thread-alt depth-1" id="li-comment-204"> <div id="comment-204"> <div class="comment-meta vcard pngfix"> <div class="avatar-wrapper"> <img alt='' src='http://0.gravatar.com/avatar/41dc3e007986c35dc46763689fa93174?s=52&d=http%3A%2F%2Fwww.urmilasinghal.com%2Fwp-content%2Fthemes%2Fu-design%2Fstyles%2Fcommon-images%2Fmystery-man.jpg%3Fs%3D52&r=G' class='avatar avatar-52 photo' height='52' width='52' /> </div> <div class="commentmetadata"> <div class="author"><span></span><a href='http://www.blogger.com/profile/05654929510271130636' rel='external nofollow' class='url'>Urmila Singhal</a></div> <span class="time">9:24 am</span> on <a href="#comment-204" title="">September 20, 2012</a> </div> </div> <div class="commenttext"> <p>Yes, very true Andrew. Without a goal, you can sink in the world of SEO</p> <div class="reply"> <a class='comment-reply-link' href='/seo/search-engine-optimization-explained-from-a-small-business-owner-point-of-view/?replytocom=204#respond' onclick='return addComment.moveForm("comment-204", "204", "respond", "1220")'>Reply</a> </div> </div> </div> </li> <li class="comment even thread-even depth-1" id="li-comment-217"> <div id="comment-217"> <div class="comment-meta vcard pngfix"> <div class="avatar-wrapper"> <img alt='' src='http://0.gravatar.com/avatar/41dc3e007986c35dc46763689fa93174?s=52&d=http%3A%2F%2Fwww.urmilasinghal.com%2Fwp-content%2Fthemes%2Fu-design%2Fstyles%2Fcommon-images%2Fmystery-man.jpg%3Fs%3D52&r=G' class='avatar avatar-52 photo' height='52' width='52' /> </div> <div class="commentmetadata"> <div class="author"><span></span><a href='http://www.seoexperts.co.in/' rel='external nofollow' class='url'>SEO Experts In India</a></div> <span class="time">1:32 am</span> on <a href="#comment-217" title="">December 11, 2012</a> </div> </div> <div class="commenttext"> <p>Yeah I got the last point of you. The definition of SEO is that to increase the visibility of website in search engine. Without SEO you can’t imagine about internet marketing of your business.</p> <div class="reply"> <a class='comment-reply-link' href='/seo/search-engine-optimization-explained-from-a-small-business-owner-point-of-view/?replytocom=217#respond' onclick='return addComment.moveForm("comment-217", "217", "respond", "1220")'>Reply</a> </div> </div> </div> </li> <li class="comment odd alt thread-odd thread-alt depth-1" id="li-comment-245"> <div id="comment-245"> <div class="comment-meta vcard pngfix"> <div class="avatar-wrapper"> <img alt='' src='http://1.gravatar.com/avatar/fb74482b10e25b1d8e3f8e66e16feaf1?s=52&d=http%3A%2F%2Fwww.urmilasinghal.com%2Fwp-content%2Fthemes%2Fu-design%2Fstyles%2Fcommon-images%2Fmystery-man.jpg%3Fs%3D52&r=G' class='avatar avatar-52 photo' height='52' width='52' /> </div> <div class="commentmetadata"> <div class="author"><span></span><a href='http://www.dalz69g6.com' rel='external nofollow' class='url'>Herb Gjeltema</a></div> <span class="time">7:28 am</span> on <a href="#comment-245" title="">February 18, 2013</a> </div> </div> <div class="commenttext"> <p>I just want to tell you that I am just all new to weblog and certainly liked you’re web-site. Most likely I’m planning to bookmark your site . You really have really good writings. Bless you for sharing your webpage.</p> <div class="reply"> <a class='comment-reply-link' href='/seo/search-engine-optimization-explained-from-a-small-business-owner-point-of-view/?replytocom=245#respond' onclick='return addComment.moveForm("comment-245", "245", "respond", "1220")'>Reply</a> </div> </div> </div> </li> <li class="comment even thread-even depth-1" id="li-comment-257"> <div id="comment-257"> <div class="comment-meta vcard pngfix"> <div class="avatar-wrapper"> <img alt='' src='http://0.gravatar.com/avatar/2b5fb6de5cb171d33428bbe5a8d08f8e?s=52&d=http%3A%2F%2Fwww.urmilasinghal.com%2Fwp-content%2Fthemes%2Fu-design%2Fstyles%2Fcommon-images%2Fmystery-man.jpg%3Fs%3D52&r=G' class='avatar avatar-52 photo' height='52' width='52' /> </div> <div class="commentmetadata"> <div class="author"><span></span>socialnetwork</div> <span class="time">12:41 am</span> on <a href="#comment-257" title="">February 20, 2013</a> </div> </div> <div class="commenttext"> <p>hello!,I really like your writing so a lot! percentage we keep in touch more about your post on AOL? I require an expert on this space to unravel my problem. May be that is you! Having a look forward to look you.</p> <div class="reply"> <a class='comment-reply-link' href='/seo/search-engine-optimization-explained-from-a-small-business-owner-point-of-view/?replytocom=257#respond' onclick='return addComment.moveForm("comment-257", "257", "respond", "1220")'>Reply</a> </div> </div> </div> </li> <li class="comment odd alt thread-odd thread-alt depth-1" id="li-comment-260"> <div id="comment-260"> <div class="comment-meta vcard pngfix"> <div class="avatar-wrapper"> <img alt='' src='http://0.gravatar.com/avatar/8d07264dc7097b8aa092a1f6d7aceb4a?s=52&d=http%3A%2F%2Fwww.urmilasinghal.com%2Fwp-content%2Fthemes%2Fu-design%2Fstyles%2Fcommon-images%2Fmystery-man.jpg%3Fs%3D52&r=G' class='avatar avatar-52 photo' height='52' width='52' /> </div> <div class="commentmetadata"> <div class="author"><span></span>classified advertising</div> <span class="time">4:59 am</span> on <a href="#comment-260" title="">February 20, 2013</a> </div> </div> <div class="commenttext"> <p>I do accept as true with all the ideas you’ve offered on your post. They are very convincing and will definitely work. Still, the posts are too short for starters. May just you please lengthen them a bit from next time? 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What might you suggest about your submit that you just made some days in the past? Any positive?</p> <div class="reply"> <a class='comment-reply-link' href='/seo/search-engine-optimization-explained-from-a-small-business-owner-point-of-view/?replytocom=262#respond' onclick='return addComment.moveForm("comment-262", "262", "respond", "1220")'>Reply</a> </div> </div> </div> </li> <li class="comment odd alt thread-odd thread-alt depth-1" id="li-comment-266"> <div id="comment-266"> <div class="comment-meta vcard pngfix"> <div class="avatar-wrapper"> <img alt='' src='http://0.gravatar.com/avatar/8ce37c18bc58ccb3c21d6ce1b324972b?s=52&d=http%3A%2F%2Fwww.urmilasinghal.com%2Fwp-content%2Fthemes%2Fu-design%2Fstyles%2Fcommon-images%2Fmystery-man.jpg%3Fs%3D52&r=G' class='avatar avatar-52 photo' height='52' width='52' /> </div> <div class="commentmetadata"> <div class="author"><span></span>Walter Adamowski</div> <span class="time">1:39 pm</span> on <a href="#comment-266" title="">February 20, 2013</a> </div> </div> <div class="commenttext"> <p>I just want to say I am just newbie to blogging and site-building and actually enjoyed your blog site. Almost certainly I’m want to bookmark your site . You really come with remarkable articles and reviews. Cheers for revealing your website page.</p> <div class="reply"> <a class='comment-reply-link' href='/seo/search-engine-optimization-explained-from-a-small-business-owner-point-of-view/?replytocom=266#respond' onclick='return addComment.moveForm("comment-266", "266", "respond", "1220")'>Reply</a> </div> </div> </div> </li> <li class="comment even thread-even depth-1" id="li-comment-351"> <div id="comment-351"> <div class="comment-meta vcard pngfix"> <div class="avatar-wrapper"> <img alt='' src='http://0.gravatar.com/avatar/61e4eb209fefbed274894f874ebd4703?s=52&d=http%3A%2F%2Fwww.urmilasinghal.com%2Fwp-content%2Fthemes%2Fu-design%2Fstyles%2Fcommon-images%2Fmystery-man.jpg%3Fs%3D52&r=G' class='avatar avatar-52 photo' height='52' width='52' /> </div> <div class="commentmetadata"> <div class="author"><span></span>katalog stron</div> <span class="time">1:52 am</span> on <a href="#comment-351" title="">February 22, 2013</a> </div> </div> <div class="commenttext"> <p>Fantastic article thanks</p> <div class="reply"> <a class='comment-reply-link' href='/seo/search-engine-optimization-explained-from-a-small-business-owner-point-of-view/?replytocom=351#respond' onclick='return addComment.moveForm("comment-351", "351", "respond", "1220")'>Reply</a> </div> </div> </div> </li> <li class="comment odd alt thread-odd thread-alt depth-1" id="li-comment-944"> <div id="comment-944"> <div class="comment-meta vcard pngfix"> <div class="avatar-wrapper"> <img alt='' src='http://1.gravatar.com/avatar/d125ac56717f5b8c0ce5658fc8f1a655?s=52&d=http%3A%2F%2Fwww.urmilasinghal.com%2Fwp-content%2Fthemes%2Fu-design%2Fstyles%2Fcommon-images%2Fmystery-man.jpg%3Fs%3D52&r=G' class='avatar avatar-52 photo' height='52' width='52' /> </div> <div class="commentmetadata"> <div class="author"><span></span><a href='http://kanyejokes.com/' rel='external nofollow' class='url'>work from home for free</a></div> <span class="time">10:39 pm</span> on <a href="#comment-944" title="">March 6, 2013</a> </div> </div> <div class="commenttext"> <p>I’ve loaded your blog in 4 different internet browsers and I must say this website loads a lot quicker then most. Would you mind e-mailing me the name of your hosting company? My personal e-mail is: <a href="mailto:elbertrodrigues@gmail.com">elbertrodrigues@gmail.com</a>. I will even sign up through your own affiliate link if you’d<br /> like. Appreciate it</p> <div class="reply"> <a class='comment-reply-link' href='/seo/search-engine-optimization-explained-from-a-small-business-owner-point-of-view/?replytocom=944#respond' onclick='return addComment.moveForm("comment-944", "944", "respond", "1220")'>Reply</a> </div> </div> </div> <ul class='children'> <li class="comment byuser comment-author-urmila-singhal bypostauthor even depth-2" id="li-comment-988"> <div id="comment-988"> <div class="comment-meta vcard pngfix"> <div class="avatar-wrapper"> <img alt='' src='http://0.gravatar.com/avatar/028c0b29cdd9e8ae7faa8c8e00bc2bc4?s=52&d=http%3A%2F%2Fwww.urmilasinghal.com%2Fwp-content%2Fthemes%2Fu-design%2Fstyles%2Fcommon-images%2Fmystery-man.jpg%3Fs%3D52&r=G' class='avatar avatar-52 photo' height='52' width='52' /> </div> <div class="commentmetadata"> <div class="author"><span></span>Urmila Singhal</div> <span class="time">6:17 pm</span> on <a href="#comment-988" title="">March 7, 2013</a> </div> </div> <div class="commenttext"> <p>It is winhost</p> <div class="reply"> <a class='comment-reply-link' href='/seo/search-engine-optimization-explained-from-a-small-business-owner-point-of-view/?replytocom=988#respond' onclick='return addComment.moveForm("comment-988", "988", "respond", "1220")'>Reply</a> </div> </div> </div> </li> </ul> </li> <li class="comment odd alt thread-even depth-1" id="li-comment-4940"> <div id="comment-4940"> <div class="comment-meta vcard pngfix"> <div class="avatar-wrapper"> <img alt='' src='http://0.gravatar.com/avatar/a8f136c79247bbdd55d8efebbd953ac9?s=52&d=http%3A%2F%2Fwww.urmilasinghal.com%2Fwp-content%2Fthemes%2Fu-design%2Fstyles%2Fcommon-images%2Fmystery-man.jpg%3Fs%3D52&r=G' class='avatar avatar-52 photo' height='52' width='52' /> </div> <div class="commentmetadata"> <div class="author"><span></span><a href='http://organizevictoria.com/?p=1' rel='external nofollow' class='url'>Leanne</a></div> <span class="time">1:06 pm</span> on <a href="#comment-4940" title="">April 16, 2013</a> </div> </div> <div class="commenttext"> <p>Howdy! Do you use Twitter? I’d like to follow you if that would be ok. I’m<br /> absolutely enjoying your blog and look forward to new updates.</p> <div class="reply"> <a class='comment-reply-link' href='/seo/search-engine-optimization-explained-from-a-small-business-owner-point-of-view/?replytocom=4940#respond' onclick='return addComment.moveForm("comment-4940", "4940", "respond", "1220")'>Reply</a> </div> </div> </div> </li> <li class="comment even thread-odd thread-alt depth-1" id="li-comment-5198"> <div id="comment-5198"> <div class="comment-meta vcard pngfix"> <div class="avatar-wrapper"> <img alt='' src='http://0.gravatar.com/avatar/4d45724658d25bef2daf8793352e020b?s=52&d=http%3A%2F%2Fwww.urmilasinghal.com%2Fwp-content%2Fthemes%2Fu-design%2Fstyles%2Fcommon-images%2Fmystery-man.jpg%3Fs%3D52&r=G' class='avatar avatar-52 photo' height='52' width='52' /> </div> <div class="commentmetadata"> <div class="author"><span></span><a href='http://www.slideshare.net/ivanbaker965/organic-valley-coupons-coupons-available-here' rel='external nofollow' class='url'>Shopping coupons</a></div> <span class="time">2:02 am</span> on <a href="#comment-5198" title="">April 20, 2013</a> </div> </div> <div class="commenttext"> <p>Ahaa, its nice conversation about this article at this place at this weblog,<br /> I have read all that, so now me also commenting at this place.</p> <div class="reply"> <a class='comment-reply-link' href='/seo/search-engine-optimization-explained-from-a-small-business-owner-point-of-view/?replytocom=5198#respond' onclick='return addComment.moveForm("comment-5198", "5198", "respond", "1220")'>Reply</a> </div> </div> </div> </li> <li class="comment odd alt thread-even depth-1" id="li-comment-5469"> <div id="comment-5469"> <div class="comment-meta vcard pngfix"> <div class="avatar-wrapper"> <img alt='' src='http://1.gravatar.com/avatar/9a116f80f6c009d6b8ba7e5e46dba426?s=52&d=http%3A%2F%2Fwww.urmilasinghal.com%2Fwp-content%2Fthemes%2Fu-design%2Fstyles%2Fcommon-images%2Fmystery-man.jpg%3Fs%3D52&r=G' class='avatar avatar-52 photo' height='52' width='52' /> </div> <div class="commentmetadata"> <div class="author"><span></span><a href='http://www.ecv-handel.de/dorna/forum/guestbook.php' rel='external nofollow' class='url'>accent tables off white</a></div> <span class="time">9:05 am</span> on <a href="#comment-5469" title="">April 24, 2013</a> </div> </div> <div class="commenttext"> <p>Does your site have a contact page? I’m having a tough time locating it but, I’d like to send<br /> you an email. I’ve got some suggestions for your blog you might be interested in hearing. Either way, great website and I look forward to seeing it grow over time.</p> <div class="reply"> <a class='comment-reply-link' href='/seo/search-engine-optimization-explained-from-a-small-business-owner-point-of-view/?replytocom=5469#respond' onclick='return addComment.moveForm("comment-5469", "5469", "respond", "1220")'>Reply</a> </div> </div> </div> </li> <li class="comment even thread-odd thread-alt depth-1" id="li-comment-5563"> <div id="comment-5563"> <div class="comment-meta vcard pngfix"> <div class="avatar-wrapper"> <img alt='' src='http://1.gravatar.com/avatar/b73bdb5cd9e97c857db37f09500616c1?s=52&d=http%3A%2F%2Fwww.urmilasinghal.com%2Fwp-content%2Fthemes%2Fu-design%2Fstyles%2Fcommon-images%2Fmystery-man.jpg%3Fs%3D52&r=G' class='avatar avatar-52 photo' height='52' width='52' /> </div> <div class="commentmetadata"> <div class="author"><span></span><a href='http://blogdenuria.com/blogs-de-moda/' rel='external nofollow' class='url'>Blog de Moda</a></div> <span class="time">9:03 pm</span> on <a href="#comment-5563" title="">April 25, 2013</a> </div> </div> <div class="commenttext"> <p>I’m really inspired together with your writing talents as well as with the format to your blog. Is this a paid subject matter or did you modify it your self? Either way stay up the excellent high quality writing, it is uncommon to see a great weblog like this one today..</p> <div class="reply"> <a class='comment-reply-link' href='/seo/search-engine-optimization-explained-from-a-small-business-owner-point-of-view/?replytocom=5563#respond' onclick='return addComment.moveForm("comment-5563", "5563", "respond", "1220")'>Reply</a> </div> </div> </div> </li> </ol> <div class="clear"></div> <div class="navigation"> <div class="alignleft"></div> <div class="alignright"></div> </div> <div id="respond"> <h5>Leave a Reply</h5> <div class="cancel-comment-reply"> <small><a rel="nofollow" id="cancel-comment-reply-link" href="/seo/search-engine-optimization-explained-from-a-small-business-owner-point-of-view/#respond" style="display:none;">Click here to cancel reply.</a></small> </div> <form action="http://www.urmilasinghal.com/wp-comments-post.php" method="post" id="commentform"> <p><input type="text" name="author" id="author" value="" size="22" tabindex="1" /> <label for="author"><small>Name </small></label></p> <p><input type="text" name="email" id="email" value="" size="22" tabindex="2" /> <label for="email"><small>Mail (will not be published) </small></label></p> <p><input type="text" name="url" id="url" value="" size="22" tabindex="3" /> <label for="url"><small>Website</small></label></p> <!--<p><small><strong>XHTML:</strong> You can use these tags: <code><a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong> </code></small></p>--> <p><textarea name="comment" id="comment" cols="100%" rows="10" tabindex="4"></textarea></p> <p><input name="submit" type="submit" id="submit" tabindex="5" value="Submit Comment" /> <input type='hidden' name='comment_post_ID' value='1220' id='comment_post_ID' /> <input type='hidden' name='comment_parent' id='comment_parent' value='0' /> </p> <p style="display: none;"><input type="hidden" id="akismet_comment_nonce" name="akismet_comment_nonce" value="bb0f74101d" /></p><p class="comment-subscription-form"><input type="checkbox" name="subscribe_comments" id="subscribe_comments" value="subscribe" style="width: auto; -moz-appearance: checkbox; -webkit-appearance: checkbox;" /> <label class="subscribe-label" id="subscribe-label" for="subscribe_comments" style="display: inline;">Notify me of follow-up comments by email.</label></p><p class="comment-subscription-form"><input type="checkbox" name="subscribe_blog" id="subscribe_blog" value="subscribe" style="width: auto; -moz-appearance: checkbox; -webkit-appearance: checkbox;" /> <label class="subscribe-label" id="subscribe-blog-label" for="subscribe_blog" style="display: inline;">Notify me of new posts by email.</label></p> </form> </div> </div><!-- end main-content-padding --> </div><!-- end main-content --> <div id="sidebar" class="grid_8"> <div id="sidebarSubnav"> <div id="archives-4" class="widget widget_archive custom-formatting"><h3 class="widgettitle">Archives</h3> <ul> <li><a href='http://www.urmilasinghal.com/2013/02/' title='February 2013'>February 2013 <span class="posts-counter">(4)</span></a></li> <li><a href='http://www.urmilasinghal.com/2013/01/' title='January 2013'>January 2013 <span class="posts-counter">(1)</span></a></li> <li><a href='http://www.urmilasinghal.com/2012/12/' title='December 2012'>December 2012 <span class="posts-counter">(1)</span></a></li> <li><a href='http://www.urmilasinghal.com/2012/11/' title='November 2012'>November 2012 <span class="posts-counter">(5)</span></a></li> <li><a href='http://www.urmilasinghal.com/2012/10/' title='October 2012'>October 2012 <span class="posts-counter">(3)</span></a></li> <li><a href='http://www.urmilasinghal.com/2012/09/' title='September 2012'>September 2012 <span class="posts-counter">(4)</span></a></li> <li><a href='http://www.urmilasinghal.com/2012/08/' title='August 2012'>August 2012 <span class="posts-counter">(4)</span></a></li> <li><a href='http://www.urmilasinghal.com/2012/07/' title='July 2012'>July 2012 <span class="posts-counter">(7)</span></a></li> <li><a href='http://www.urmilasinghal.com/2012/05/' title='May 2012'>May 2012 <span class="posts-counter">(2)</span></a></li> <li><a href='http://www.urmilasinghal.com/2012/03/' title='March 2012'>March 2012 <span class="posts-counter">(1)</span></a></li> </ul> </div><div id="text-3" class="widget widget_text substitute_widget_class"><h3 class="widgettitle">About Urmila Singhal</h3> <div class="textwidget">I am a Program Manager at Microsoft in the Bing Ads Division. 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